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中共中央总书记习近平曾指出党应重视党的新闻舆论工作,事实证明,做好党的新闻舆论工作有利于全民参与治国,有利于巩固党的执政地位,有利于贯彻落实党的领导方针,有利于实现国家的长治久安。作为新闻媒体的方法和手段,传播力和传导力也是新闻舆论工作的始点。笔者根据自己多年从事新闻工作的经验,就如何提高新闻舆论传播力引导力提出几点建议。
Xi Jinping, general secretary of the CPC Central Committee, pointed out that the party should attach great importance to the work of the party’s news media. Facts have proved that doing a good job in the work of the party’s news media is conducive to the participation of the entire people in administering the country. It is also conducive to consolidating the party’s governing status, Conducive to the realization of the country’s long-term peace and stability. As a means and means of news media, communication and communication are also the starting point of news public opinion work. Based on my years of experience in journalism, the author puts forward some suggestions on how to improve the guiding force of news media.