以互联网为基础的新媒体,为各种思想文化传播提供了新的平台,为马克思主义大众化传播提供了更多的渠道,逐渐拉近了马克思主义传播者与受众者之间的距离,有利于更多的群众参与到马克思主义大众化的传播中来。因此,新媒体时代下马克思主义大众化传播更具有针对性与互动性。本文对新媒体对马克思主义大众化的影响进行了分析,并进一步提出在新媒体时代下马克思主义大众化传播的策略。 The new media based on the Internet provides a new platform for various ideological and cultural communications and provides more channels for the popularization of Marxism and gradually narrows the distance between the Marxist communicators and the audience, More and more people are participating in the spread of Marxism. Therefore, the spread of Marxism in the new media era is more targeted and interactive. This article analyzes the impact of new media on the popularization of Marxism and further puts forward the strategy of popularizing Marxism in the new media era.