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随着新媒体技术的发展和信息需求的多元化,公众的话语表达空间更加丰富,新闻报道的呈现方式更加多样。传统主流媒体开始通过媒介融合的方式,调整功能定位,以寻求官方话语与民间话语的沟通。而由于媒介形式不同,即使面对同一新闻事件也往往会呈现出不同的报道特点、不同的话语表达方式。本文利用内容分析的方法,对《人民日报》和@人民日报2015年两会报道进行分析,力图做出较为客观的评析。
With the development of new media technologies and the diversification of information needs, the public has more room for expression of discourse and more varied ways of presenting news reports. The traditional mainstream media began to adjust the functional orientation by way of media convergence in order to seek the communication between official discourse and folk discourse. However, due to the different forms of media, they often show different characteristics of reports and different expressions of discourse even in the face of the same news event. This article uses the method of content analysis to analyze the reports of People’s Daily and People’s Daily in the two sessions in 2015 in an effort to make a more objective assessment.