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移动互联时代的到来,让传统纸媒陷入传播形态被颠覆、阅读需求被弱化的双重困境。与此同时,传统纸媒依靠移动互联新媒体平台扩展自身内容已成趋势,战略转型正深刻地改变着媒体的格局和生态。伴随着不断的解构和重构,传统纸媒原有的单向传播模式逐渐被互联网的双向互动传播模式所代替,探求并建立一种与新媒体深度融合的传播形态范式,成为当前纸媒转型的重要选择。
The advent of the era of mobile Internet, so that the traditional paper into the spread of the form was subversive, reading needs to be weakened double dilemma. At the same time, it has become a trend that traditional paper media expand its content by relying on the mobile internet new media platform. The strategic transformation is profoundly changing the pattern and ecology of the media. With the continuous deconstruction and reconstruction, the original unidirectional mode of transmission of traditional media has gradually been replaced by the two-way mode of interactive communication of the Internet. It has become an important issue for the current media to explore and establish a mode of transmission that is deeply integrated with new media. select.