出版杜:Harvard Business Review Press出版时间:2012年6月5日客户管理作为企业资产之一,是企业的战略重心,能够让企业在市场蓬勃发展和市场衰退时同样保持不败。许多企业都在寻找一些方法让自己与客户的关系更紧密,让企业最有价值的容户为自己带来“关系投资回报”。传统业务增长的模式,依靠的是员工销售力、营销以及产品开发,而现在这种模式已经不适用了。今天最成功的企业都 Published by Du: Harvard Business Review Press Published: June 5, 2012 Customer management, as one of the corporate assets, is the company’s strategic focus, enabling companies to remain unbeaten as the market flourishes and markets decline. Many companies are looking for ways to make their relationship with customers more closely, so that the company’s most valuable users bring “return on investment”. The traditional business growth model relies on employee sales force, marketing, and product development, and this model is no longer applicable. The most successful companies today are