巴西世界杯让纸媒苦不堪言。每次比赛直播后整整一天,当各类资讯在碎片化的传播终端上已经充分发酵后,纸媒才等来“做菜”的资格。身陷绝境,唯有向死而生。传统的特刊思路已经走到尽头,索性另起炉灶,重新寻求新媒体背景中的话语空间,重新打造纸媒的价值体系。一些都市报在世界杯报道上的探索,折射出纸媒在重大新闻事件中的追求和转型过程中的思考。 Brazil World Cup paper miserable. A full day after each live broadcast, when all kinds of information in the fragmentation of the spread of the terminal has been fully fermented, the paper media and so on to “cooking ” of the qualification. In desperation, only to die. The traditional special issue of thinking has come to an end, simply reinvent the wheel, to seek new discourse space in the new media background, to re-create the value system of paper media. Some metropolitan newspapers in the World Cup report exploration, reflects the paper media in major news events in the pursuit and transformation process of thinking.