对大多数广播电台来说,广播广告多年来一直是买方市场。几代广播广告工作者梦寐以求的是能够有那么一天坐在卖方市场的宝座上。可是,梦想终究难成事实。至今,许许多多的电台依然在艰难跋涉。尽管有特别炼就的“铜头、铁嘴、橡皮肚子、飞毛腿”,仍摆脱不了“拉广告、催进款” For most broadcasters, broadcast advertising has been a buyer’s market for many years. What generations of radio advertisers have dreamed of is the day they sit on the throne of the seller’s market. However, the dream is hard to be realized after all. To date, many radio stations are still struggling. Despite the special refinement of the “copper head, iron mouth, rubber belly, Scuds” still can not get rid of “pull advertising, promote money”