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在信息化产业迅速发展的今天,地方广播电视台面临着巨大的挑战。本文从文化视域的角度分析了当前地方民生频道发展现状,进而提出了地方民生频道品牌打造和发展的策略。
In the rapid development of information technology industry, local radio and television stations are facing great challenges. This article analyzes the status quo of local Minsheng Channel from the perspective of culture and puts forward the strategy of creating and developing local Minsheng Channel brand.