跨境电子商务创业人才培养与电子商务人才培养在人才培养目标、内容、模式、方法、实践平台等都有着本质上的差异。我们提出跨境电子商务人才的核心能力为跨文化交际与合作能力,目标区域的商贸、商务、商法知识和能力以及基于互联网的网站技术和运营能力,进而设计“电子商务”、“国别语言与文化”、“国际商务”、“国际商法”等理论与实践内容,采用“四年制”、“2+2”、“3+1”、“辅修制”以及“个别定制”等多种学制形式,探索和实践具有“国际化、应用型、复合型、个别化”特征的,贯穿的跨境电子商务创业人才培养实践体系。 The cultivation of cross-border e-commerce entrepreneurship and e-commerce talent cultivation have their own differences in their goals, contents, modes, methods and practice platforms. We propose that the core competencies of cross-border e-commerce professionals include cross-cultural communication and cooperation capabilities, knowledge and capabilities of business, commercial and commercial law in the target area, and technical and operational capabilities of Internet-based web sites. Thus we design “e- ”4 + years “, ”2 + 2 “, ”3 + 1 “ in the theory and practice of ”national language and culture “, ”international business Exploring and practicing the cross-border e-commerce business with the characteristics of “internationalization, application type, complex type and individualization” through various academic forms, such as “auxiliary system” and “individual customization” Personnel training practice system.