我们知道,广告营销本身出售的是节目内容和频道形象,而不是频道时间。以优良的节目品质和优秀的频道形象为依托,自然能带来丰厚的广告收入。这就使得电视媒体间的广告竞争演变成了媒体品牌间的竞争。那么,如何做好媒体形象推广和影响力营销,尽快形成自己的媒体品牌,已成为当务之急。 We know that advertising itself sells program content and channel imagery, not channel time. With excellent program quality and excellent channel image as the basis, can naturally bring huge advertising revenue. This makes the advertising competition between television media evolved into a competition among media brands. So, how to promote the media image and influence marketing, as soon as possible to form their own media brand, has become a top priority.