目前的电视对农节目存在很多问题,例如节目样式单一、对农电视节目覆盖不足等。所以本文提出了一些改革创新的建议,从分众,节目内容、形式,对农频道等角度提出了改革创新。研究发现,电视对农节目应与时俱进,不断随着新农村建设的发展而改革创新,尤其是目前社会的转型期,造成分众差异巨大情况下的创新。再者就是要使节目内容充实,形式生动,吸引观众。 The current television program has many problems with agricultural programs, such as a single program style and insufficient coverage of agricultural television programs. Therefore, this paper puts forward some suggestions on reform and innovation, and puts forward reform and innovation from the point of view of audience, program content, form and agriculture channel. The study found that television should keep pace with the times for agricultural programs and constantly innovate and innovate with the development of new countryside construction, especially in the transitional period of current society, resulting in the innovation with huge differences among different public figures. Another is to make the program full, vivid and attract the audience.