“3·15”的威力随着用户维权意识及媒体关注度的不断提高而逐年提升,特别是央视一年一度的“3·15”晚会也吸引着更多人的关注。在过去的两年,央视“3·15”晚会披露的2个关于垃圾短信的问题都把矛头指向了信息产业和运营商,由此也引发了业界对运营商经营是否规范的大讨论,给运营商品牌和影响力带来了很大的负面影响。 The power of “3 · 15” has been increasing year by year with the increasing awareness of users and media attention. In particular, CCTV’s annual “3 · 15” party also attracted more people’s attention. In the past two years, two issues concerning spam messages disclosed by the CCTV “3 · 15” evening party have all pointed to the information industry and operators, and this has also led to a big discussion in the industry about whether the operators can regulate their operations , To the operator brand and influence has brought a great negative impact.