当前,洋品牌铺天盖地,大有横扫神州之势。我们的企业是坐以待毙,俯首称臣,还是奋起抗争,这不仅仅关系到一个企业的生死问题,还关系到一个国家的经济前景和命运问题。对企业来说,选择后者不仅需要勇气,还需要有信心。我们来分析一下能不能撼动当今世界无可争议的霸主企业宝洁的市场地位,这对国内企 At present, foreign brands are overwhelming, greatly sweeping China. Our company is sitting still, bowing down, or fighting for resistance. This not only concerns the issue of life and death of a company, but also concerns the economic prospects and fate of a country. For companies, choosing the latter not only requires courage, but also requires confidence. Let’s analyze whether we can shake the market position of the undisputed overlord P&G in today’s world.