青岛海尔集团总裁——张瑞敏:市场不变的法则是永远在变,应对市场变化的唯一出路在于创新“海尔”发展的每一步都伴随着创新突破,伴随着对自我的不断否定和超越。昨天的成功有可能是明天的陷阱。创新的本质就是创造性破坏,必须不断打破现有平衡,再建立一个新的不平衡,在不平衡的基础上求得新的平衡。如果自己不能否定自己,你就会被竞争对手否定。而与其等到别人否定你,不如在别人否定你之前自己先否定自己。 Qingdao Haier Group President - Zhang Ruimin: the law of the market is always changing, the only way to respond to market changes is innovation “Haier ” every step of the development accompanied by a breakthrough in innovation, along with continuous self-denial and beyond . Yesterday’s success may be tomorrow’s trap. The essence of innovation is creative destruction. We must constantly break the existing balance, establish a new imbalance and strike a new balance on the basis of imbalance. If you can not deny yourself, you will be rejected by competitors. Instead of waiting for others to deny you, it is better to negate yourself before others deny you.