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主要研究了第三方物流公司(3PL)和港口企业下属物流公司之间竞争和合作两种关系下的定价策略。首先,建立了竞争关系下的改进伯川德竞争模型和合作关系下的等价协商合作模型及差价补偿合作模型;然后对模型进行分析,得出每种关系下的最优定价策略;最后对模型进行对比讨论,得出服务可以替代情况下差价补偿合作机制优于等价协商合作和竞争机制的结论。
This paper mainly studies the pricing strategy under the competition and cooperation between the third-party logistics company (3PL) and the logistics company under the port enterprise. First of all, we establish the competitive negotiation and cooperation model under the competitive Bertrand competition model and the cooperation model of the difference compensation. Then we analyze the model to get the optimal pricing strategy under each relationship. Finally, The model is compared and discussed, and the conclusion that service can replace the case where CFD cooperation mechanism is superior to equivalent negotiation cooperation and competition mechanism can be drawn.