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首部聚焦“中国二三线市场电视赢销”的理论专著——《电视赢销》,即将由企业管理出版社出版、首发上市。作为中国二三线市场电视赢销理论的奠基之作,该书面向市场、面向未来,为媒体和企业“赢在中国二三线市场”提供了理论与实践相结合的实战指南。该书作者山东电视台广告信息部主任宋士忠,是一位具有近二十年经营媒体实战经验的中国著名电视营销人,
The first focus “China second and third tier TV market sales winners ” theory monograph - “TV sales”, about to be published by Enterprise Management Publishing House, the first listing. As the foundation of China’s second and third tier TV market, this book provides the practical guide to the combination of theory and practice, both for the market and for the future, and for the media and enterprises “to win the second and third tier markets in China.” Song Shizhong, director of the advertising department of Shandong TV Station, the author of this book is a well-known Chinese TV marketer with nearly 20 years of actual combat experience in the media.