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当前社会日益关注城市形象及城市空间质量。户外新闻广告作为一种独特的商业文化,是现代城市景观的重要组成部分。但当前我国的户外新闻广告对景观设计缺乏重视,与城市景观并不协调。本文首先阐述了户外新闻广告与景观设计的关系,在分析户外新闻广告中景观设计现状的基础上,提出了优化户外新闻广告中景观设计的策略。
The current society is increasingly concerned about the city image and the quality of urban space. Outdoor news advertising as a unique business culture, is an important part of modern urban landscape. However, the current outdoor advertising in China lacks attention to the landscape design and is not in harmony with the urban landscape. This paper first expounds the relationship between outdoor news advertisements and landscape design. Based on the analysis of the status quo of outdoor landscape design in outdoor news advertisements, this paper proposes a strategy of optimizing the landscape design of outdoor news advertisements.