“数字化”是报业的发展方向,但不能因此忽略、放弃平面媒体甚至专门进军互联网,那样就成了无源之水,难成大器。报纸要做的就是界定好自己能做而网络做不到的产业价值链定位,报业集团抛弃传统报刊孤立地研究新媒体产业没有意义。 “Digital ” is the development direction of the newspaper industry, but can not therefore be ignored, give up the print media or even specifically into the Internet, so it has become a passive water, a difficult device. What newspapers need to do is define the industrial value chain positioning that they can and can not do by the internet. There is no point for the newspaper group to abandon the traditional newspaper and study the new media industry in isolation.