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现阶段中国农民创业问题与三农问题紧密相关,具有深刻的中国特色和涉农情景,与一般创业问题存在差异。本文在调研和访谈的基础上,结合文化资本、文化嵌入理论和创业意向研究,考察西常店村区域文化与创业行为的关系。研究发现,文化嵌入使当地农民对创业行为呈消极态度,限制了农民创业意向;而创业者凭借其文化资本在一定程度上脱离了区域文化的约束,形成了积极的创业态度,进而形成了较强的创业意向。
At this stage, the problem of peasant entrepreneurship in China is closely related to the issue of agriculture, rural areas and farmers. It has profound Chinese characteristics and agriculture-related situations, which are different from the problems of general entrepreneurship. Based on the research and interviews, this paper combines the research on cultural capital, cultural embedded theory and entrepreneurial intentions to examine the relationship between regional culture and entrepreneurial behavior in Xichang Diancun. The study found that cultural embedding made the local peasants take a negative attitude towards entrepreneurial behavior and restricted the farmers’ entrepreneurial intentions. The entrepreneur, by virtue of his cultural capital being somewhat out of the restriction of regional culture, formed a positive entrepreneurial attitude and thus formed a relatively Strong entrepreneurial intention.