论文部分内容阅读
伴随着人们生活水平的不断提高,人们户外活动的机会越来越多,由此就使得人类每天都会接触到大量的户外广告,从当前的现实情况来看,我们的社会已经进入了一个信息化的时代,新兴媒体已经进入了我们的生活,并潜移默化地改变了我们的生活观念和消费理念。因此,本文将研究我国户外广告的创意发展以及其存在的问题并且针对于这些问题来提出促进我国户外广告创意提升的策略。
With the continuous improvement of people’s living standards, people are more and more opportunities for outdoor activities, which makes the human daily exposure to a large number of outdoor advertising, from the current reality, our society has entered an informational Era, the emerging media has entered our life and subtly changed our concept of life and consumption. Therefore, this article will study the creative development of outdoor advertising in our country and its existing problems, and put forward the strategy of promoting the creative promotion of outdoor advertising in our country against these problems.