“九十九美分买一部彩电”的奥秘 “我们要推销自己的商品,不仅要在服务上不断想出新招,而且还应该在价格上翻出花样。“这是一位外国老板的经验之谈。他谈了下面一个例子: 在美国,有一家名叫“九十九仙”的商店,各种商品无论大小,售价一律九十九美分,彩电也不例外。开张之初商店每天出售十架彩电,价格居然也是九十九美分!这种新奇的价格策略,紧紧地抓住了消费者求廉求奇的心理,刺激了他们的购买欲望,广大顾客蜂拥而至,争相采购商店所有商品。开张 The secret of “99 cents to buy a color TV” “We want to promote our own goods, not only to constantly think of new ways in service, but also to pull out patterns in the price.” This is a foreign boss’s Talk about experience. He talked about the following example: In the United States, there is a store named “The 99 Cents”. The price of all kinds of merchandise, regardless of size, is ninety-nine cents. Color TV is no exception. At the beginning of the opening, the store sold ten color TVs every day, and the price was actually ninety-nine cents! This novel pricing strategy firmly captures the psychology of consumers seeking curiosity and stimulating their purchase desires. Flocked and rushed to purchase all the store’s merchandise. Open