如果一家企业能把奥运推广工作当作自身份内的事情来做,那需要的不仅是实力,还有胸怀。2008年唯一为北京奥运会提供乳制品的企业——伊利,便是这样的企业。自4月9日在人民大会堂举行“伊利奥运健康中国行”发布仪式的那一刻起,便注定了这场大型奥运风暴的全民性质。旨在“掀起全民奥运热潮、普及全民健康文化、推动全 If a company can take the promotion of the Olympic Games as its own business, what is needed is not only strength but also mind. The only company in 2008 that supplied dairy products to the Beijing Olympics, Erie, was such an enterprise. Since the ceremony of ”Elliot Healthy China Trip“ was held in the Great Hall of the People on April 9, the universal character of this large-scale Olympic storm has been doomed. Aims to ”set off a national Olympic upsurge, universal health culture, promote the whole