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城市传统商业步行街作为城市文化特色的表现载体,在城市文化传承和形象展示方面有着举足轻重的作用。以杭州G20峰会的城市改造更新为背景、以杭州丝绸城特色街改造为案例、以文化传达为视角,针对商业步行街发展中遇到的问题,提出改造策略,从而提升街区的文化特色性和可识别性。
As a manifestation of urban cultural characteristics, the traditional commercial pedestrian street in the city plays a decisive role in the inheritance of urban culture and image display. Taking the retrofit of Hangzhou G20 Summit as a case and the retrofit of Hangzhou Silk City as a case study, this paper proposes a transformation strategy for the problems encountered in the development of commercial pedestrian streets from the perspective of cultural communication so as to enhance the cultural characteristics of the neighborhoods Recognition.