企业应不断创新,使自己的产品在市场上始终保持竞争优势。但在咨讯快速发展的今天,新技术很快会被竞争对手所掌握,差异产品转眼间已经标准化,企业针对市场重新设计业务流程的工作,在信息网络的支持下成本降低、工作效率提高、整体反应迅速、竞争力增强。企业竞争优势的确立,不仅需要制度和有形的物化产品,而且需要非物化的精神支柱——企业文化。只有将 Enterprises should continue to innovate, so that their products in the market always maintain a competitive edge. However, in the rapidly developing information industry, new technologies are soon to be mastered by competitors. Differentiated products have been standardized in the blink of an eye. Enterprises are redesigning their business processes for the market. With the support of information networks, costs are reduced and work efficiency is improved. Responsive, competitive edge. The establishment of the competitive advantage of enterprises requires not only the system and the tangible materialized products but also the non-materialized spiritual pillar - the corporate culture. Only will