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自中宣部、中央外宣办、国家广电总局、新闻出版总署、中国记协五部门2011年在全国新闻战线组织开展“走、转、改”活动以来,高校校报与其它各类媒体一样也进行了“走基层、转作风、改文风”实践,取得了较好效果。但笔者经对《重庆第二师范学校报》近五年数据统计分析认为,时至今日,高校校报已陷入“改皮不改骨”的尴尬境地。要想更好地服务师生,充分发挥“三贴近”宣传作用,高校校报在深化“走、转、改”基础上,还应适当进行另一种“走社会、转角度、改内容”的活动实践。
Since the Central Propaganda Department, the Central Bureau of Public Information, the State Administration of Radio, Film and Television, the General Administration of Press and Publication and the Chinese Association for the Promotion of International Trade have all started the “ The media likewise carried out the practice of ”walking at the grassroots level, transforming the style of work and changing the style of writing,“ and achieved good results. However, the author of the ”Chongqing Second Normal School News“ nearly five years of statistical data that, up to now, the college newspaper has plunged into ”change skin without change “ embarrassing situation. In order to better serve the teachers and students and give full play to the propaganda function of ”three close to each other“, the university newspaper should, on the basis of deepening ”walking, turning around and changing“, appropriately carry out another kind of ” Perspective, change content "activity practice.