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本文主要探讨无法取得、没有取得直销牌照的企业和拿牌企业核准直销经营地域之外市场的经营转型问题。分两个角度进行探讨,第一节探讨转型难题的症结所在,点到为止。这一节有不少敏感的话题,为避免笔者的一孔之见误导读者,很多地方是以问题的形式给出的,欢迎读者发表评论。后面三节探讨转型的模式。在认真与“游戏”之间找希望、找出路。由于是从不同角度探讨转型问题,几个转型方案会有程度不同的重叠和交叉。
This article mainly discusses the problem of management transformation of enterprises that can not obtain or obtain direct sales license and enterprises that have licensees approve the direct sales operation outside the geographical area. In two perspectives, the first section explores the crux of the transition problem, and ends here. This section has a lot of sensitive topics, in order to avoid the author’s misleading misleading readers, many places are given in the form of questions, readers are welcome to comment. The next three sections explore the mode of transformation. In serious and “game” look for hope, find a way out. Due to the transitional issue from different perspectives, there will be overlapping and overlapping of several transformation programs to varying degrees.