“国学消费”是伴随“国学热”产生的,虽内容庞杂,但确属文化消费。它虽具备国学传播特征,但与国学教育的区别也很明显。国学教育一般是利用基本的教育方法,在一定阶段通过积累知识来培养人的素质,如学生在学校中学习国学科目、研究国学专业,讲究系统性;而国学消费则是运用实用、有效的培训技巧,通过使人顿悟、领会传统文化知识的精髓来提升人的工作绩效和生活价值,方式形形色色。 “Guoxue consumption ” is accompanied by “Guoxue fever ”, although the content is complex, but it is indeed a cultural consumption. Although it possesses the characteristics of the spread of Chinese learning, it is also obviously different from the traditional Chinese education. Guoxue education generally uses basic education methods to cultivate people’s qualities through accumulating knowledge at certain stages. For example, students study Guoxue subjects in schools, study Guoxue majors and pay attention to systematicness. Guoxue consumption refers to practical and effective training Skills, by making people epiphany, understand the essence of traditional culture and knowledge to enhance people’s work performance and the value of life, all kinds of ways.