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日产畅销名车因品牌定位不明,最后惹得新老顾客都离它而去。品牌经营,真是说不容易也的确不容易。日产汽车能创造畅销名车,但是却无法长久持续,该公司商品开发企划室主管新田良二反省说:“当承办人员更换时,接任者为了制造更好的产品,创造更好的业绩,对前一车型往住持否定的评价,结果反而丧失了原有的优点。”例如,上一代“Laurel”非常畅
Nissan’s best-selling luxury cars were left untouched because of their unclear brand positioning. Brand management is really not easy and it is not easy. Nissan Motor Co., Ltd. can create best-selling luxury cars, but it cannot continue for a long time. The head of the company’s product development and planning department, Shinta Nimichi, said introspectively: “When the contractor changes, the successor creates better results for the sake of creating better products. A negative evaluation of a model to the abbot loses its advantages.“ For example, the previous generation ”Laurel" was very smooth.