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2002年9月21日至28.日,湖北电视台和神农架林区政府联合在神农架举办了“2002穿越神农架”大型电视直播报道活动。这次活动创下了我台自办节目收视率的新纪录,在社会上引起了较大反响,直接促进了神农架旅游经济的发展。在接下来的“十一”黄金周,神农架的游客总量和旅游总体收入比去年同期增长了60％。同时,这次活动也积极宣传了湖北电视台,宣扬了人与自然和谐相处的科学观念,体现了湖北卫视的公益特色。很多观众认为我们的节目好看、耐看,能学到科学知识,展示了大台风范。同时,我们还探索出了一条形象宣传的新路子,部分市州县的负责人也积极要求与我们联合开展类似的合作。从目前各方面的反馈意见来看,应该说这次大型直播,已经达到了我们预期的目的。
From September 21 to September 28, 2002, Hubei TV Station and Shennongjia Forest Region Government jointly held a large live television coverage of “Shennongjia in 2002” at Shennongjia. This event set a new record in the TV program run by Taiwan. It has aroused great repercussions in society and directly promoted the development of the tourist economy in Shennongjia. In the following “11” Golden Week, Shennongjia’s total tourist and tourism revenues increased 60% over the same period of last year. At the same time, this event also actively promoted Hubei TV Station, promoted the scientific concept of harmonious coexistence between man and nature, and embodied the public service characteristics of Hubei Satellite TV. Many viewers think our show is good-looking, engaging, able to learn scientific knowledge and showcase the Taiwanese style. At the same time, we also explored a new way of image promotion. Some municipal districts and counties also actively requested joint cooperation with us. From the current feedback on all aspects, it should be said that this large-scale live, has reached our intended purpose.