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民族文化是民族地区独有的资源优势,民族地区冰雪体育产业的差异化战略实施需要立足民族文化来展开。民族文化在民族地区冰雪产业差异化战略中有关键性作用,这种关键性作用主要表现在品牌差异化建设、冰雪产品错位开发、产业文化内涵差别、差异化战略的可持续实施等方面,下文就以上问题进行了深入分析,以此推进民族文化在民族地区冰雪产业发展中的作用得到有效发挥。
National culture is the unique resource superiority in minority areas. The implementation of differentiated strategy of ice-snow sports industry in minority areas needs to be based on national culture. National culture plays a key role in the strategy of differentiation of the ice industry in minority areas. This key role is mainly manifested in the construction of brand differentiation, the development of dislocation of ice and snow products, the difference in the connotation of industrial culture and the sustainable implementation of differentiation strategies. In-depth analysis of the above issues, in order to promote the national culture in the development of the ice industry in ethnic regions have been effectively played.