企业商品削价,大致可分为下列七种情况: 1、质量较差商品的削价。这里说的商品质量较差,通常包括构成商品的原材料质量、配方、工艺操作水平等,未能达到规定的标准,但并未失去使用价值。这类商品除起始定价应该低于同类商品的价格外,在销售过程中,还应随时视市场行情的变化,适当削价处理。削价幅度以不压库、盘活资金而又能被消费者所接受为宜。削价幅度过小,不利销售,造成压库,资金沉淀;削价幅度过大,不仅利润低微,甚至发生亏损,且容易使一部分消费者产生逆反心理,反而不易销售。 2、衰退期商品的削价。商品一旦进入衰退期, The reduction of corporate goods can be roughly divided into the following seven situations: 1. The price reduction of poor quality goods. The quality of the goods mentioned here is poor, and it usually includes the quality of the raw materials that constitute the goods, formulas, and the level of process operations. It failed to meet the required standards, but it did not lose its use value. In addition to the initial pricing should be lower than the price of similar goods, in the sales process, such goods should also be considered at any time depending on changes in market conditions, appropriate price processing. It is advisable to cut the price so as not to press the bank and to revitalize the funds while being acceptable to consumers. The price cut is too small, which is unfavorable to sales, resulting in pressure deposits and capital deposits. Excessive price cuts result in not only low profits, but even losses, and it is easy for some consumers to have a rebellious mentality, which is not easy to sell. 2. The price reduction of commodities in the recession period. Once commodities enter the recession period,