有色金属企业要想在市场经济改革浪潮中立于不败之地,要使尽浑身解数,不仅仅要降低能耗,优化经济技术指标,改进设备,走上安全、环保、节能、绿色的轨道,还要培育人才队伍,提高知名度。同时,还得做好企业宣传工作,通过内强素质,外塑形象,推动企业又好又快发展。企业宣传作用举足轻重企业是市场经济的微观主体,追求经济效益最大化是企业最大的目的,也是企业维护职工利益最好的途径。也正因为如此,不直接产生经济效益的企业宣传工作时不时地陷入了一种尴尬局 If non-ferrous metal enterprises want to be invincible in the tide of market economy reform, they should make every effort to make every effort not only to reduce energy consumption, optimize economic and technical indicators, improve equipment, and embark on the path of safety, environmental protection, energy saving and green, We must also cultivate qualified personnel to raise awareness. At the same time, have to do a good job in corporate publicity, through the internal quality, plastic image, to promote sound and rapid development of enterprises. Enterprise plays an important role in propaganda Enterprises are the micro-market economy, the pursuit of the maximization of economic efficiency is the biggest purpose of the enterprise, but also the best way for enterprises to safeguard the interests of workers. Precisely because of this, enterprises that do not directly generate economic benefits propagate their work from time to time into an embarrassing situation