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1995年是中国计算机市场发生重大变化的一年。首先.中国P(:市场已基本上与国际市场接轨,新产品的发布已基本上与国际市场同步,多媒体及网络产品成为市场新热点;其次,随着市场总量的扩大,PC单机利润相对下降,昔日中关村仅靠销售计算机及其外设就能发财的景象已成昨日黄花;其三,计算机技术水平、市场走向变化之快,令很多市场资深业者始料不及,错失市场良机,可以说,决策的优劣,同样影响着1995台式PC市场的品牌格局;其四,北京中关村市场作为全国电脑市场最大集散地的地位受到严重挑战,全国形成以深圳、上海、武汉、成都、西安等城市为中心的几大集散地市场;其五。随着国际新品牌陆续进入中国市场,市场品牌格局更加变幻莫测。下面我们从用户及行销商两个角度对1995年国内台式PC机市场做一概述。一、PC市场用户首选品牌排名及影响因素 1995年,本刊曾对10万读者进行了一次大规模市场问卷调查,共收回问卷8000余份,其中有效问卷5559份,表1是我们根据调查表中购机首选率一项排出的<国计算机用表1台式PC机用户 户>PC台式机首选品牌排名。
1995 was a year of major changes in the Chinese computer market. First of all, China P (: Market has basically been in line with the international market, the release of new products has basically synchronized with the international market, multimedia and network products have become new hot spots in the market; Secondly, with the expansion of the total market, the profit of PC stand-alone is relatively With the decline, the sight of the Zhongguancun alone relying on sales of computers and peripherals to make a fortune has become a thing of the past; Third, the level of computer technology and the rapid changes in market trends have led many senior market players to miss the opportunity and miss market opportunities. It can be said that The merits and demerits of decision-making also affected the brand structure of the 1995 desktop PC market. Fourth, Beijing’s Zhongguancun market was seriously challenged as the largest distribution center for the nation’s computer market. The nation’s cities were established in cities such as Shenzhen, Shanghai, Wuhan, Chengdu and Xi’an. The center’s several major distribution markets, and its fifth, as the new international brands enter the Chinese market one after another, the pattern of market brands is even more unpredictable.Here we look at the domestic desktop PC market in 1995 from the perspective of users and marketers. I. Ranking of Preferred Brands of PC Market Users and Influencing Factors In 1995, this magazine had conducted a large-scale market questionnaire survey on 100,000 readers. In the investigation, a total of more than 8,000 questionnaires were retrieved, of which 5,559 were valid questionnaires. Table 1 shows the top brand rankings of PC desktop PC users and PC desktop computers that we discharged based on the purchase preference in the questionnaire.