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理解的O2O和操盘O2O的成败不是绝对等价的,可能你对O2O的理解超越全国99.9%的从业人员,但也并不能保证你就能做个O2O一炮而红。事实上,大多数人其实都只是在试错。O2O产品面临的迷思存量市场还是增量市场?如果你的着眼点是存量市场,那O2O必然是一个效率工具。但如果着眼点是增量市场,那O2O就不只是个效率工具,而是提供了更多的选择,这里存在服务半径的问题。同样的道理,如果一项服务是个低频服务,那显然在一定时间内,这个服务不会商业化。可是,如果这个服务半径足够大,这个市场就出来了。也就是说,低频与高频之间,并不是那么明
Understanding O2O and Trader O2O success or failure is not absolutely equivalent, maybe your understanding of O2O surpasses 99.9% of the country’s workers, but there is no guarantee you can be a O2O fame. In fact, most people are actually just trying it. O2O products are facing the myth of the stock market or incremental market? If you are the focus of the stock market, then O2O is bound to be an efficiency tool. But if the focus is on incremental markets, O2O is more than just an efficiency tool, but rather offers more options where there is a problem of service radius. By the same token, if a service is a low-frequency service, it is clear that in a certain period of time, this service will not be commercialized. However, if the service is large enough, the market is out. In other words, between low frequency and high frequency, it is not so clear