针对《中国实用内科杂志》2012年“肾性贫血的诊治”专题笔谈的背景、实施过程及体会,指出成功的期刊保证质量是第一要务。与此同时,寻求质量与经济效益的完美结合是当代编辑的重要工作内容,即在积极拓展期刊广告的同时,重视期刊的多种经营,搞好立体化营销。最后指出编辑要具备捕捉最新专业信息的能力,策划出新颖的选题,使出版的期刊能够有的放矢。 In view of the background, implementation process and experience of the topic “Diagnosis and Treatment of Renal Anemia” published in Chinese Journal of Practical Internal Medicine in 2012, it is pointed out that the successful journal quality assurance is the most important task. At the same time, seeking the perfect combination of quality and economic benefits is an important part of contemporary editorial work, that is actively expanding periodicals advertising at the same time, pay attention to a variety of journals, do a good job of three-dimensional marketing. Finally, it points out that editors should have the ability to capture the latest professional information, plan new topics for selection, and publish journals in a timely manner.