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高校网络舆情具有与师生利益的密切关联性、舆情平台的丰富复杂性、舆情发生的随机快速性、意见表达的主观非理性、舆情发展的多元联动性、舆情影响的高度社会性等特点。当前高校网络舆情应对中存在平台建设整体滞后、与服务师生的实际工作不够协同、专门力量薄弱、缺乏与社会媒体的有效互动、总体上还处于被动状态等问题。做好高校网络舆情应对工作必须采取系统措施,实现校园网络平台的综合社区化,网络舆情应对的协同化、专业化、即时化和联动化,舆情引导的对象化、先导化,实现高校网络舆情的平稳理性有序可控。
The network public opinion in universities has the close relationship with teachers and students’ interests, the rich complexity of public opinion platforms, the random rapidity of public opinion, the subjective irrationality of opinion expression, the multiple linkage of public opinion development and the highly social influence of public opinion. At present, there is a lag in overall platform construction in the response to cyberpublications in colleges and universities, lack of coordination with the actual work of teachers and students, weakness of special forces, lack of effective interaction with social media, and overall passive status. We must take systematic measures to solve the public opinion in the network of colleges and universities so as to realize the comprehensive community of the campus network platform and the coordination, specialization, real-time and linkage of the public opinion on the network, the objectization and guidance of public opinion guidance, The smooth and orderly controllable.