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实体超市不仅要积极关注电子商务,而且要不断探索、尝试超市电子商务的新模式,使自己在与虚拟超市零售商的市场博弈中占据有利位置实体超市经营的商品与消费者密切相关,面对零售电子商务网站的不断渗透和网上超市的正面冲击,实体超市开展电子商务的意愿并不强烈,线上业务已经沦为“鸡肋”。客观原因是开展网上零售的条件不成熟,主观原因是自我感觉良好。实体超市应该积极关注电子
The physical supermarkets should not only actively pay attention to e-commerce, but also constantly explore and try new modes of e-commerce in supermarkets, so that they occupy a favorable position in the market game with the retailers of virtual supermarkets. The products and consumers operated by the physical supermarkets are closely related to face The continuous infiltration of retail e-commerce websites and the positive impact of online supermarkets, the willingness of physical supermarkets to launch e-commerce is not strong, and the online business has become “chicken”. The objective reason is that the conditions for conducting online retail are immature, and the subjective reason is that we feel good about ourselves. Physical supermarket should be actively concerned about the electronics