烟标是指一种夹带在香盒中的小型画片,它既是香烟公司的广告又是一种促销手段。它随着我国地域及收集人圈子的不同有着许多不同的称呼。华北及北京地区多称烟标,如这几年北京的数次拍卖会目录上均以“红楼梦烟标”、“儿女英雄传烟标”等称呼来表述它。上海地区的人,称它为香牌子者居多,而在我的老家杭 Tobacco standard refers to a small picture entrained in the incense box, it is both a cigarette company’s advertising is a promotional tool. It has many different names with the different circles of our country and collectors. In North China and Beijing, the area calls for more cigarettes. For instance, in the catalogs of several auctions held in Beijing in recent years, it is expressed in the title of “A Dream of Red Mansions” and “Children’s Heroes”. People in Shanghai, most of whom call it fragrant, hang in my hometown