东山羊是海南四大名菜之一。但长期以来,它的品牌还没有真正创立起来,尚未使其成为拳头产品;而且东山羊的产业化发展尚未形成规模,因此。这个问题值得研究。东山羊品牌创立的基本思路在海南万宁流行这样一句俗语:“冬吃东山羊,如同穿上一件棉衣裳”。东山羊体大肥壮,皮薄脯厚,肉嫩香甜,没有膻味,营养价值很高。如羊奶、羊血、羊肠衣、胎盘等不仅味道鲜美,被列为席上佳肴,而且还能入药,具有温中暖下、益气补肾、 Dongshan is one of Hainan’s four famous dishes. However, its brand has not really been established for a long time and has not yet become a fist product. Moreover, the industrialization of Dongshan goats has not yet reached a certain scale. This issue is worth studying. The basic idea of ​​the creation of the East Goat brand Wanning popular in Hainan such a saying: “Winter eat East goat, as wearing a cotton dress ”. East goat body fat, thick thin skin, tender meat, no smell, high nutritional value. Such as sheep’s milk, sheep’s blood, sheep casings, placenta and other not only delicious, was listed as the delicacies, but also into the medicine, with warm in the warm, Qi and kidney,