提到互联网,很多人喜欢用“知识经济”、“注意力经济”来概括,容易给人留下这样的印象:互联网凝聚着的是一种“经济的知识”,一种“经济的注意力”.纵然很多时候我们可以用经济原理来解释很多问题,但是有时也会有例外.WTO中美谈判允许外国资金进入中国ICP行业,就向我们透露了经济之外的一些原因.对于任何一个网站的发展来说,品牌、文化和技术是至关重要的.品牌和技术历来受到重视,但是网站作为一种文化,在很大程度上并没有被大家所接受.更有甚者,认为电脑或者互联网是完全与文化相背的.其实一个网站的发展是与访客所在地的文化背景密切联系的,这其中包括一些民族共通的偏好,对新思想、新技术的理解程度,政治和法律上的敏感点,访客的消费结构等. Mentioning the Internet, many people like to use the “knowledge economy” and “attention economy” to sum up, it is easy to give the impression that the Internet is a kind of “economic knowledge”, a kind of “economic attention ”Although many times we can use economic principles to explain many problems, but sometimes there are exceptions.WTO Sino-US negotiations to allow foreign capital into the ICP industry in China, revealed to us some of the reasons outside the economy.For any one website Branding, technology and culture are of paramount importance. Branding and technology have traditionally been valued, but Web sites as a culture are largely unacceptable to all, and even more so that computers or In fact, the development of a website is closely linked with the cultural background of the visitor’s location. This includes some common national preferences, the degree of understanding of new ideas, new technologies, and political and legal sensitivities Point, visitor’s consumption structure and so on.