网红经济作为互联网经济的新生代,成功进化到目前的3.0变现模式。以内容型“papi酱”为代表以及“售卖”型张小奕为代表的中国网红,其发展速度及经济效益不容小觑。本文用SWOT法探析网红经济的营销模式,并浅析网红经济的发展趋势。 Red Net economy as a new generation of Internet economy, the successful evolution of the current 3.0 mode of realization. The content type “papi sauce ” as the representative and “sale ” type Zhang Xiaoyi represented China Red, its development speed and economic benefits can not be underestimated. This article uses the SWOT method to explore the marketing mode of the network economy, and analyzes the development trend of the network economy.