公共关系活动是企业抛头露面,树立形象的有效形式。一些优秀的企业都非常重视和积极组织开展公共关系活动。但也有一些企业的经营管理者和公关人员缺乏策划公关活动的理论和实践,在进行专题公关活动时往往无从下手。这里根据大量的企业公关活动实践,归纳总结出策划企业公关活动的十种方法,以供广大的经营管理者和公关人员参考。一、利用事件,巧名引客在企业经营过程中,经常会发生和出现各种各样的事件,如开业、搬迁、更名、推出经营新招等,企业可以利用这些事件,小题大作,巧名引客。如日本电通公司就曾利 Public relations activities are an effective form of corporate appearance. Some outstanding companies attach great importance to and actively organize public relations activities. However, some business managers and public relations personnel lack the theory and practice of planning public relations activities, and they often have no way to start when they conduct thematic public relations activities. Here, according to a large number of corporate PR activities, the ten methods for planning corporate PR activities are summarized to provide reference for the majority of business managers and public relations personnel. First, the use of events, clever name cited passengers in the business process, often occur and there are a variety of events, such as opening, relocation, rename, launch new business operations, etc., companies can use these events, make a fuss, Clever name passengers. For example, Japan Dentsu Corp.