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继1996年所做有关礼品市场的调查后,北京大视野公司于1997年4月又采用机抽样调查的方式,对数百名消费者进行了有关礼品消费状况的调查。调查表明,近几年送礼现象呈上升趋势。往年有28%的人是不送礼的,而今年这个比例只有7%左右,这充分说明随着社会经济的发展,人们越发注重人际交往,并以节日这一绝好的机会同亲朋好友进行感情交流与沟通。据调查显示,今年人们在礼品种类的选择上也略有变化。传统的糖果糕点、水果烟酒以经济实惠继续成为今年的主旋律,而各类保健品则降至第二位。今年,图书市场为满足节日消费者的需要推出了礼品书和家庭书柜,目的在于吸引消费
Following a survey on the gift market conducted in 1996, Beijing Daxing Vision Company again adopted a machine sampling survey in April 1997 to conduct surveys on the consumption of gifts by hundreds of consumers. The survey shows that the phenomenon of gift giving has been on the rise in recent years. In past years, 28% of people did not give gifts, but this year this proportion is only 7%, which fully shows that with the development of the social economy, people pay more attention to interpersonal communication, and take the opportunity of the festival as a good opportunity to affect their relatives and friends. Communication and communication. According to surveys, this year people have also slightly changed their choice of gifts. The traditional sweets and cakes, fruits, tobacco and alcohol continue to be the main theme of this year’s economic benefits, while various health products are down to second place. This year, the book market launched a gift book and a family bookcase to meet the needs of holiday consumers.