论文部分内容阅读
蛇年春晚前后的广告时段里,一向以新锐自居的互联网公司纷纷使出浑身解数,试图通过传统媒介,吸引受众的关注央视蛇年春晚,小米科技CEO雷军身着深色西装,坐到了现场。小品《想跳就跳》的一个包袱抖开之后,镜头切向现场观众,雷军正露出矜持的笑。镜头虽是一闪而过,却有细心的观众认出了这张经常出现在互联网上的脸。整场晚会下来,有人统计出,雷军一共上镜四次。据了解,坐在春晚观众席上被“特写镜头”瞄准的商界人士,大多是春晚的广告
Snake years before and after the Spring Festival Evening period of advertising, has always been cutting-edge Internet companies have resorted to all efforts to attract the attention of the audience through traditional media, CCTV Snake Spring Festival Gala, millet CEO Lei Jun dressed in dark suits, sat down on the scene. Pieces “want to jump on the jump,” a load trembled, the lens tangential audience, Lei Jun is showing dismissive smile. Although the lens flashed through, but attentive audience recognized this often appear on the Internet face. Throughout the party, some statistics, Lei Jun a total of four times on the mirror. It is understood that the audience sitting on the Spring Festival Evening by the “close-ups” aimed at business people, mostly Spring Festival Evening ads