在当前社会主义市场经济的前提下,我国的广播电视传媒具有双重属性,既有宣传功能,又有产业功能;既是党和人民的喉舌、重要的思想文化阵地,又是非常具有潜力的文化产业。具有政府媒介(党领导之下)、公共媒介(事业单位)、商业媒介(广告经营等)三合一的特点。广告与新闻是广电传媒赖以生存的两大支柱,两者既有严格的界限,又互有联系。一方面,新闻传播业具有意识形态的特点, Under the premise of the current socialist market economy, the radio and television media in our country have dual attributes of both publicity and industrial functions. They are both the mouthpiece of the party and the people, an important ideological and cultural front and a very promising cultural industry . With the government media (under the leadership of the party), public media (institutions), commercial media (advertising management, etc.) triple play features. Advertising and news are two pillars for the survival of radio and television media. Both of them have strict boundaries and are interlinked with each other. On the one hand, the news media industry has the ideological characteristics,