论文部分内容阅读
作为我国第一份以盈利为直接目的的近代著名报纸,在长达七十年的大部分时间里,《申报》坚持国家民族大义、民主进步之义、社会公益之义、监督舆论的职守之义,成为道义的担当者、正义的维护者、公益的倡行者、民意的代言者,成为以义率利而成功的典范。《申报》的经营实践表明:“义利兼顾”是解决媒体的公器与私利之间的这一普遍性矛盾的最佳途径。以义率利则兴,不义而利必衰。《申报》的“义利兼顾”为今天报业的市场化改革,提供了诸多有益的借鉴。
As the first modern well-known newspaper in our country to profit directly, in most of the seventy years, “Shenbao” insisted on the righteousness of the nation, the progress of democracy and social welfare, and supervised the functions of public opinion It has become a model for success in righteousness, as a moral guardian, as a defender of justice, as an advocator of public welfare and spokesman for public opinion. The operational practice of “Shenbao” shows that “giving consideration to both righteousness and benefit” is the best way to solve this universal contradiction between the media and the private interests. Righteousness, interest, profit, unrighteousness, and inefficiency will decline. The declaration of “justice and interest” gives a lot of useful lessons for the marketization reform of the newspaper industry today.