许多有战略前瞻眼光的企业出于对品牌的重视，纷纷设立“品牌总监”经理一职，由于它是一个新职位，实践中许多人并不十分清楚“品牌总监”应当做哪些工作，造成“品牌总监”只有其名，却无其实。那么，“品牌总监”作为企业品牌的管理者应该履行哪些职责呢？ Many companies with strategic vision have set up a “Brand Director” managerial position because of their emphasis on the brand. Because it is a new position, many people in practice do not know exactly what the “Brand Director” should do. The brand director “only has its name, but it is not true.” So, what are the duties of the “Brand Director” as a corporate brand manager?