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企业营销队伍划分为四个层次: 甚层工作层。基层工作层由各企业内部、集团层面最基本的营销人员构成。一般情况下,他们负责某一方面的具体事务,作为团队中的一员,以做好岗位工作为标准开展工作。区域管理层。区域管理层由各企业内部负责某一区域或行使营销某一重要职能的营销人员构成。一般情况下,他们承担了细分后的销售、货款回笼或售后服务目标任务,具体承担着企业营销战略的实施。主管经理层。主管经理层由各企业营销主管构成。一般情况下,他们以自身特有的领导风格,带领企业营销人员开拓市场、推广产品、制定中长期营销战略和策
Corporate marketing team is divided into four levels: a layer of working layer. Grass-roots work by the various internal enterprises, the group level of the most basic marketing staff. Under normal circumstances, they are responsible for specific aspects of a particular area, as a member of the team to do a good job post work standards. Regional management. Regional management is comprised of marketers within each enterprise that are responsible for a particular area or that exercise some important function of marketing. Under normal circumstances, they assume the breakdown of the sales, purchase money or after-sales service objectives and tasks, the specific commitment to the implementation of corporate marketing strategy. Executive manager. Executive management by the corporate marketing executives form. Under normal circumstances, with their own unique style of leadership, leading marketing to open up the market, promote products, develop long-term marketing strategy and strategy