随着世界各国经济的飞速发展,市场营销在理论和实践上也不断创新。继世界营销大师菲利普·科特勒的客户中心观念后,一系列创新营销观念如整合营销、关系营销、4V理论等也得到越来越多的关注。本文主要就近几年来的营销新趋势——绿色营销、感性营销、网络营销三种战略作出表述。 With the rapid economic development in all countries in the world, marketing is constantly innovating both in theory and in practice. Following the concept of customer center of world marketing guru Phillip Kotler, a series of innovative marketing concepts such as integrated marketing, relationship marketing, 4V theory and so on have also received more and more attention. This article mainly on the recent years of new marketing trends - green marketing, perceptual marketing, Internet marketing, three kinds of strategies to make statements.