随着技术的不断发展,我国逐渐进入了数字化的时代,媒介融合这一技术就是依托数字技术发展起来的,它打破了传统媒介之间的界限,将不同性质下的媒体进行了融合和连接,对我们的生活产生了很大的影响。本文通过在媒介深度融合的技术背景之下探讨报纸的新型运行模式,并结合报纸营销在我国面临的现状进行针对性地分析,对于创新报纸运行模式具有十分重要的作用。 With the continuous development of technology, our country has gradually entered the digital era. The technology of media convergence is based on digital technology. It broke the boundaries between traditional media and merged and connected media of different nature. Have a great impact on our lives. In this paper, we discuss the new mode of operation of newspaper under the background of deep integration of media and analyze it in the light of the current situation of newspaper marketing in our country, which plays an important role in innovating newspaper operation mode.